Decoding the brand
$ = SOS
$$ = Danger zone
$$$ = In view of the top
$$$$ = All the right moves
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There is a reason why every great-looking kid in America isencouraged to hop on the next bus to Hollywood. From Charlize Theronto Tom Cruise to Salma Hayek, most Hollywood celebrities got theirfirst big break due to great looks.
Yet a few major celebrities follow a different career path,breaking through based solely on connections. And the presshistorically has been very hard on them (though simultaneouslyfascinated). Kevin Federline and Tori Spelling are two examples ofstars made famous by association. This week we take …
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